Culture-First Content Creation for Brands That Move Different
X-LAB is where raw chaos becomes creative firepower.
It’s the engine behind Chaos Cartel — where unfiltered action meets culture-first storytelling. We craft viral content powered by real athletes, street-level energy, and moments you can’t fake.
From rooftop ramps to underground scenes, we turn real-world heat into brand stories designed to dominate the feed and move the culture.
XTREME CONTENT. XTREME IMPACT.
X-LAB: We don’t just film chaos; We Start Movements.
Real Creators. Real Stories. Real Impact.
TYPES OF CONTENT
WE CREATE.
Tailored to Your Brand. Ready for Social.
Raw: Unscripted, Real-time Action
Cinematic Edits: Designed for Social
Clips: Optimised for Max Engagement
CUSTOM CONTENT, REAL IMPACT.
The Setup
✔ Custom Athlete Apparel – From jerseys to streetwear, seamlessly integrated with your brand.
✔ Multi-Shoot Locations – From ramps to urban streets, we bring your brand to high-energy, iconic locations.
✔ On-Brand Action Sequences – Fast-paced, stylish visuals that match your brand's vibe.
How it comes together.
THE STREETS TO THE FEEDS
UNFILTERED. UNSTOPPABLE. UNDERGROUND.
It’s not just about the tricks—
It’s About The Lifestyle.
KEEP IT REAL.
• Street-Level Authenticity
• From the Streets to Social
• Fan-Powered Brand Energy
STAY RELEVANT.
• True brand ambassadors in action
• Viral-ready lifestyle moments
• Content that pulls in more than just fans
Movement drives engagement –
Action sports spark 5x more interaction than traditional sports.
OWN THE STREETS.
DOMINATE THE CULTURE.
CREATIVE SERVICES:
Building Your Brand Story.
From Concept to Execution.
We Craft Full Stack Content.
Brand Storytelling: Real, authentic stories that amplify your message
Campaign Development: From concept to execution, we ensure cohesive, impactful campaigns.
Social Strategy: We craft content that drives engagement and sparks conversations.
WHO IT’S FOR?
Action Sports & Lifestyle Brands
Deep, authentic connections
Fashion & Streetwear
At the heart of youth culture
Energy, Performance, Gaming
High-energy, engaged audiences
HOW IT WORKS
Your Move
STEP 1: STRATEGIZE
Build the blueprint
STEP 2: CAPTURE
Shoot with athletes & creators
STEP 3: AMPLIFY
Optimize for TikTok, Reels, Shorts
STEP 4: DOMINATE
Turn your brand into a movement